Posts Tagged what the fuck

Amphetamines For Children

Consistent Kevin 1

So, apparently it’s okay for children to take amphetamines in order to help them get through their homework. What the hell? I mean, I’m not a doctor, so I’m not qualified to say whether it’s safe to give amphetamines to children, but given how SUPER SCARY BAD BAD BAD amphetamines are supposed to be, I’m surprised they’re okay for kids to take.

See? This is what propaganda says that amphetamines do to perfectly healthy adults! I can only imagine what little Kevin is going to look like in 2.5 years.

“Oh, but that’s meth, and Kevin is getting Vyvanse! Vyvanse is a prescription drug, not a dirty dirty street drug.” Riiiight. Would you rather I called it Desoxyn, which is what they call meth when a doctor prescribes it?

Look, bottom line is that I don’t care what people put into their bodies, and I do realize that not all amphetamines are the same, and that taking a drug under a doctor’s supervision is different from self-medicating. All that being said, the idea that we’re simultaneously putting out the message that meth is the worst thing since sliced anthrax, while prescription amphetamines are TOTALLY FINE TO GIVE TO CHILDREN seems kind of hypocritical. Especially given that meth used to be a prescription amphetamine (technically still is, but nobody really prescribes it anymore).

  • Share/Bookmark

, , , , , ,

4 Comments

McDonalds’ “Secret”

IMGP2797

If I were asked why McDonald’s food tastes so good, I’d say a meticulously-perfected balance of fat, salt, and sugar. Little did I know that the actual answer is far more obvious.

We make it the way you would.

Well, that’s good. I suppose. Although, arguably, the whole reason I’m going out to eat is because you’ll make it better than I would. Or, perhaps you’ll make it worse, but the convenience of having someone else do it will offset that. But okay, bold idea: make it the way I would. I like it.

With 100% beef.

Ok, now here I was surprised, because it hadn’t occurred to me that anything except beef really could go into a hamburger. I mean, I’ve heard about the trace amounts of rat droppings and cockroach parts, but that hardly counts. No McDonalds’ bag has ever said, “Hamburger: Now With Roach Carcass.” Then Issa told me that McDonalds’ hamburger patties actually didn’t used to be 100% beef. They had soy, or something, in them.

So, shocker. The big marketing push for how awesome McDonalds’ burgers are is that they… drum roll… are made from cow. Can you hear the dripping sarcasm? I mean, isn’t that the least we can expect? This is kind of like a dry-cleaner saying, “I did not put any new stains on your clothes. AREN’T I AWESOME!”

Especially since pink slime (ammonia-treated slaughter-house-floor-scrapings) counts as 100% beef. And pink slime is in McDonalds’ hamburgers! Yeah. I have to tell you, every time I make a hamburger, I scrape up some fatty bits from my slaughter house, grind them up, treat them with ammonia, and mix them in with the chuck. Way to “make it the way I would,” McDonalds.

  • Share/Bookmark

, , , , , , , ,

4 Comments

Retail Commentary

And now, a dose of retail commentary.

IMAG0049

Does anybody else see just a tiny bit of irony in selling pepper spray that helps fund breast cancer research? “Caution: Severe skin and eye irritant.” Yes. And also helps fund cancer research? How many severe skin and eye irritants can say that? I’m looking at you, Dran-o.

IMAG0058

I can say without the least bit of sarcasm that I loves me some Reese’s Puffs cereal. I also know the difference between breakfast food and candy, which is why I don’t eat them very often. I bake, so another difference that I know is the difference between whole grain and not-whole-grain. I tell you, whatever twisted logic has been used to put, “With whole grain guarantee,” on this box, what you are eating is, “whole grain,” like Horizon brand milk is “organic.” Oh, there may be a whole grain or two in there, but you’re still eating fucking candy drenched in milk. They even put the Hershey’s logo on there, but they made it really small so you’d still be fooled.

Oh, but the magazine aisle is where I really shine.

Read the rest of this entry »

  • Share/Bookmark

, , , , , , , , , , ,

1 Comment

People Asks, “Has Heidi Montag’s Plastic Surgery Gone Too Far?”

Oh, checkout-line magazines. What wonderful reflections of popular culture you are. I was in Wal-Mart last night when I noticed the cover of the latest People magazine, which asks:

IMAG0035

“Breasts enlarged, chin reduced, nose redone—and she wants more. ‘I’m obsessed,’ says Heidi, 23. But has she gone too far?”

Yes. Has she gone too far? And if she has, I ask, “How would anybody know?” Because we are constantly bombarded by media with the message that we are fundamentally inadequate. For every aspect of the human physical condition, there is a marketer who is willing to define it as an ailment, and a product to be sold as a cure. When we continuously participate in the idea that our bodies are flawed and in need of repair, who are we to point fingers at Heidi and say, “Oh, that’s over the line.” Perhaps Heidi has just internalized the message a little more thoroughly than those who stop at shaving their legs and underarms, bleaching their teeth and skin, tweezing their eyebrows, putting on wrinkle-reducing cream, and dying their hair.

But really, who can blame her? Magazine covers regularly Photoshop already stunningly-beautiful people (link link link link) to further “enhance” them into completely fantastical realms of physical “perfection.” In fact, in some cases, the person is manipulated so dramatically that they are hardly even recognizable as themselves afterwards! Would you have guessed that the two people pictured below are the same person?

af3

Ugly Betty may be “hot,” but I wouldn’t know, because she’s not actually on that magazine cover. So perhaps we can interpret Heidi’s surgery as nothing more than an attempt to “Photoshop” herself in real life like has been done on magazine covers.

As Shakesville points out, discussing Nia Vardalos,

There’s nothing wrong with being a 46-year-old woman, and there’s nothing wrong with looking like a 46-year-old woman. There’s also nothing inherently and objectively unattractive about a 46-year-old woman. Only according to some bullshit beauty standard that expects women never to age is there shame in showing the hard-earned lines of a life fully lived, and only in a vain and immature culture which axiomatically favors youth over experience can there be found justification for dehumanizing Vardalos into a plasticized doll-version of herself and calling that an improvement.

Oh, but the icing on the cake was this other magazine that I found, just across the aisle.

IMAG0038

Because, apparently, it’s scanadlous if Heidi gets radical plastic surgery, but if Cher does it, it’s “Wow!”

And the point of all this, dear readers, is that you can’t win. No matter what you do, you will never be beautiful enough to satisfy Media. You will never have bought enough Product and never have done enough Crunches. And if you do somehow manage to pull that off, you’ll just be vilified for over-doing it.

Stop trying to satisfy the tabloid, Hollywood, magazine-stand beauty standard. Be beautiful. Give up. Love yourself. Oh, and by the way, if you are saying, “I do love myself, I just have to lose five more pounds,” or, “I do love myself, except for this hair on my upper lip,” you’re missing the point.

I strongly recommend reading the “Impossible Beauty” series on Shakesville. It’s got over thirty entries, most of which can be accessed from the list at the bottom of this post.

  • Share/Bookmark

, , , , , , , , , , , , , , ,

No Comments

Advertising Attributes Unreal Or Obvious Qualities

There’s a phenomenon that I’ve observed in advertising. It’s a bit subtle and I’m not exactly sure how to describe it, so I’ve been taking photos (mostly phone-cam) of examples whenever I see them, and I’ve finally got enough to make a post out of it.

The phenomenon has two basic forms. In the first form, the advertising attributes what I’d call “unreal” qualities to the product. For example:

photo_060709_001

The tag-line in this Bombay Sapphire ad is The Spirit of Exploration. The ad shows an exotic locale. How is the act of buying and drinking gin an “exploration”? Unless you’re referring to the exploration of your own intoxication, which can be accomplished equally well using any number of other liquors.

photo_060209_001

In the above photo, Burger King’s coffee is described as Good Hard-Working Coffee. Again, I’m confused. Coffee does not work. It isn’t lazy either. It’s liquid.

In the second form of the phenomenon, the product is advertised with qualities that ought to be self-evident, which leaves me wondering why the hell anybody is bothering to advertise them. For example:

photo_051009_001

Gosh. Thanks for telling me on the side of the cup that my drink is Good N’ Cold. You know, the temperature sensors in my own skin weren’t adequate to tell me that. I expect product packaging to lie to me about the qualities a product has, but have advertisers become so post-modern in their approach that they’re now not even bothering to make up grandiose claims about their products? “This drink? Yeah. It’s cold.”

Here’s another one:

photo_060409_001

This Pizza Hut box helpfully informs me that Now You’re Eating. I am? Shit! What the fuck did I think I was doing with this pizza that you just delivered?

Finally, I present to you the coup de grace. I’m not sure which category this example belongs, but it’s too good to leave out.

imgp0020

Here, the product packaging spins the simple act of selecting a medium drink cup into a deeply personal statement about the customer. Is this the kind of interaction that people want from their fast food companies? Obviously, there is some irony intended in this statement, but even so, I’m astounded that this isn’t a catastrophic turn-off to most of BK’s customers. It seems insulting. I just want to say, “Please. I’m drinking a soda. Noting more, nothing less.” If I’m the kind of person who “knows exactly what I want in life,” I god damn well hope it’s something more meaningful than a medium soda (versus a small or a large).

I wonder what the small and large cups say.

  • Share/Bookmark

, , , , ,

1 Comment