Your Worries… Solved!

Seen in a grocery store check-out line:

your-worries-solved

Compare the first and second items to the last one. Oh, the irony. This magazine cover is a perfect example of the schizophrenia that I think is present in the current attitude that marketers encourage us to have towards our bodies, and our lives in general. They play up, or even manufacture, problems, so that they can sell us products that solve those problems. Of course, the problems can never be cmopletely solved, or we wouldn’t need to keep buying things, so new problems keep getting created. This is how we end up worrying about “double chins” and “excess sweat”. Really?! Excess sweat?! How much is too much, anyway?

My solution for body anxiety is to not expose myself to marketing messages that encourage me to be anxious about my body.

This entry was posted on Wednesday, July 8th, 2009 and is filed under Money and Marketing. You can follow any responses to this entry through RSS 2.0. Both comments and pings are currently closed.

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#1 by Sarah at July 8th, 2009

The excess sweat was the funniest. I mean, a towel? I don’t know what I expected from your title, but this wasn’t it;)

#2 by StacyCat at July 8th, 2009

I was reading a blog and came across http://bjtwya.com/ . This is “an art action program” that involves putting a cover on magazines stating “You are Beautiful just the way you are.”

I like it.